Biography

Welcome to Diego Delivery, where we merge tradition with innovation to redefine warehousing and logistics services. Established in 1990 in Vista, CA, we have been at the forefront of providing specialized, high-quality delivery services to the San Diego area.

Our Origin and Evolution

Diego Delivery began its journey under the visionary leadership of Joanne and Rich Carlton. Their commitment to reliability and superior service laid the groundwork for what we are today. In 2021, with the acquisition by Rushabh Shah and under the operational stewardship of Rex Seem, we embarked on a transformative journey, integrating cutting-edge technology and redefining our operational ethos.

Digital Revolution in Logistics

Our transition to a fully digital platform was a bold step into the future. This evolution from a paper-based operation to a sophisticated, computerized system epitomizes our drive towards operational excellence and customer-centric service. It represents our dedication to offering efficient, precise, and responsive solutions to our clients.

We are proud to have been an American Society of Interior Designers Industry Partner for over 15 years and excited to expand our services to include commercial office delivery and bed mattress delivery. We look forward to continuing to serve our valued clients with our reliable and efficient delivery services.


With over 30 years of experience in white glove delivery, trust Diego Delivery for all your storage needs.

Strategic Expansion and Innovation

Our relocation to a new 20,000 sq ft facility at 2025 Thibodo Rd, Vista, CA, marked a new chapter in our journey. This move was more than a geographical shift; it was a strategic expansion of our capabilities, allowing us to serve a diverse range of clients including interior designers, commercial offices, and a new venture into bed mattress delivery.

Close-up, abstract view of architecture.

Diego Delivery’s mission is to provide reliable and efficient white glove delivery services to the design and commercial industry, while delivering with distinction and personalization to exceed our client’s expectations

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Milestone Achievement: DDID 20000

A significant highlight in our journey is the achievement of processing over 20,000 items in our warehouse, each uniquely identified by our Diego Delivery ID (DDID). This milestone is a testament to our operational efficiency, the trust our clients place in us, and our commitment to delivering unparalleled service. Discover more about our journey and the significance of DDID 20000.

Our Promise and Vision for the Future

As we celebrate this milestone and reflect on our journey, we are filled with enthusiasm for the future. Our dedication to pushing the boundaries, embracing innovation, and setting new industry standards remains unwavering. At Diego Delivery, we are committed to exceeding expectations and continuously elevating the standard of warehousing, logistics, and white-glove services.

Connect With Us

We invite you to experience our legacy of quality and innovation. Visit our new facility or contact us at 858-549-3343 to learn how we can contribute to your success with our expert delivery and warehousing solutions.